The brief was to develop a set of icons for a zoo. These needed to be simple and consist of only essential elements. The icons also needed to be both recognisable and informative.
These were later incorporated into signage as well as an app for the Joburg Zoo in South Africa. Although people of all ages visit the zoo, I decided to focus on making it engaging and educational for children, creating a positive experience to pass on to future generations. A playful tone and bright colours were used to achieve this.
We were tasked to identify a company with a problematic public image. Once selected, this moved on to altering this perception.
This campaign was inspired by the way in which soccer has become commercialized to the point where it is no longer about the Beautiful Game as such. The recent FIFA scandal highlights this. This particular campaign serves to help reinvent FIFA's image by making the event more about soccer than anything else. It also an outreach component that would help enable others to enjoy the Beautiful Game too.
The Secret Garden
The brief was to bring the charm of handmade techniques to our favourite novel. Quilling was used in order to bring The Secret Garden to life. Just as the mysterious can be both complex and intricate, so too is quilling. The colours were chosen to help convey some of the themes inherent in the story such as hope, friendship and growth.
While the combination of key and keyhole symbolises part of the story, it also conveys the idea of discovery and possibility.
We were tasked to design the branding and packaging for a product of our choice.
The concept was inspired by the connection between coffee and the everyday ‘rituals’ associated with it. The look and feel of the brand was inspired by the patterns used by the Arhuaco in the weaving of their mochilla bags as well as the bright colours generally used in South American packaging.
Chem+co Annual Report
Annual reports are often content heavy, and the challenge was to change this perception for a fast-growing pharmaceutical company. The company wanted to be seen as trustworthy, innovative, different and exciting.
The idea of growth was the core theme behind the concept behind the design. Growth can perhaps be seen as a transition of some kind, which was illustrated through the shifting colours throughout the report. The use of organic chemistry as graphic elements highlighted not only the scientific nature of the company but also the new connections or bonds that the company hoped to form in their merger.
We were tasked to rebrand a city tourism board of our choice as well as design a mobile website for it.
The four shields tie in with Arezzo being a medieval city and the number of districts making up the city. The shields are arranged like petals of a flower, which relates to the natural beauty of the Tuscany region. Each shield represents a different aspect of Arezzo—art, nature, cuisine and architecture. The golden yellow colour chosen for the core brandmark is symbolic of the buildings in Arezzo. It also conveys the richness that Arezzo has to offer.